Handcrafted Adiva Rakhis gain popularity across Jharkhand ahead of Rakshabandhan

Handcrafted rakhis made by women members of Self Help Groups (SHGs) are emerging as a popular choice this Rakshabandhan, with artisans across the state showcasing their creativity through the Adiva brand.

The brand is a government platform by Jharkhand State Livelihood Promotion Society (JSLPS) to market traditional tribal and ethnic jewellery, handicrafts, and handloom products crafted by rural women in SHGs.

As part of an ongoing sales and exhibition campaign being held from August 24 to 27, homemade rakhis are being displayed and sold through 56 stalls across the state. The rakhis are available in a variety of designs and materials, including handmade silk, oxidized metal, silver and colourful beads, combining traditional craftsmanship with contemporary styles.

The initiative has brought together around 320 SHG artisans. The platform is providing them with an opportunity to showcase their traditional skills while generating income through festive sales.

Rakhi sale counters featuring handcrafted rakhis are available at Palash Mart in every district at the DC office campus road. The campaign has set a target of producing and selling 2.50 lakh rakhis. So far, over 73 thousand rakhis have been sold.

Manorama Ekka, SHG member, said, “We are making these rakhis by hand and giving special attention to their design and finishing. It is encouraging to see people choosing handmade products and supporting the work of women artisans.

“By bringing products under the Adiva brand, we are gaining access to a wider customer base and receive visibility for the traditional work.”

SHG members said the variety of rakhis has been designed to cater to different preferences.

Another SHG member said, “Handmade silk rakhis offer a traditional and colourful look, while oxidized metal and silver designs provide a more contemporary appearance. Bead-based rakhis add another range of handcrafted options for customers. The stall gives us an opportunity to sell our products and earn.”

Sweety Kumari, a customer, said, “I prefer purchasing these artisanal rakhis because it supports our regional economy and ensures the use of all natural, chemical-free threads.”

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