Tag: Diwali Shopping
Photo: TGCSeptember end to November: How India’s Festivals Sustain an Economy of Celebration
Beyond faith and tradition, India’s festive calendar represents an extraordinary economic institution – one that connects millions of households, small businesses, artisans and markets through a shared culture of celebration. There is something remarkably profound about India’s festive calendar. Long before modern economics, consumer markets or financial institutions took shape, Indian civilisation had developed a…
